Building a partnership with the Leukaemia Foundation

Zoe Perl and Ron Bolton-Wood

Working with the Leukaemia Foundation gives your organisation and staff the opportunity to make a positive and lasting impact on the lives of blood cancer patients and their families.

When you partner with us you will be working with one of Australia’s best-loved and most-recognised charity brands. Market research in 2014 showed the Leukaemia Foundation was a top-10 charity when the public were asked to name three charities. Nine in ten people said they knew of the Leukaemia Foundation.

A strong framework is needed for any successful partnership and we aim to provide structure, direction, and flexibility for growth and development, ensuring your stakeholders and staff are fully engaged in the process and outcomes.

Our partnerships team has a wealth of experience and will work to understand your organisation’s targets and goals and guide you through the options available so that you’ll get the most out of working with us.

Tailored partnerships

Whether aligning with your organisation’s social responsibility strategy or adopting a dynamic marketing-led approach to help fulfil your business and brand-building objectives, we can tailor a partnership to suit your needs, whatever the size of your company.

As a Leukaemia Foundation business partner you can support a specific program or area of interest, or the wider work of our charity. From simply displaying our donation tins to developing bespoke cause related marketing, we offer something for every organisation.

The benefits of a partnership

  • A strategic partnership that delivers on your business, brand and community objectives while supporting those with blood cancer right across Australia.
  • Drive positive brand awareness and image.
  • Expanded media exposure and community recognition by aligning with one of the most trusted and respected brands in Australia.
  • Options to develop cause-related marketing programs that directly impact sales and bottom line profit.
  • Delivery of Corporate Social Responsibility objectives via a partnership based on the alignment of shared values.
  • Motivated and engaged staff via employee engagement strategies and volunteering opportunities.
  • Our growing online community is more than 8,400 strong, and each month we reach an average of 75,000 Australians through social media and our website.
  • Our regular Leukaemia Foundation News e-newsletter is sent to more than 10,000 people.
  • Opportunities to engage a new audience with your brand by linking a product or service to one of our successful campaigns, appeals and events.

Gifts in Kind

Offering Gifts in Kind or pro bono services is a great way to support the Leukaemia Foundation of Australia and help beat blood cancers.

Gifts in Kind mean you can help those affected by blood cancer and drive lifesaving research in a way that is entirely relevant to your business. There are many ways your organisation can help, these are just a few:

  • providing services or training as a one-off or long-term basis
  • supplying equipment or products for our events, offices or accommodation villages
  • donating shopping vouchers for families to use in a time of need
  • giving professional advice.

By providing a Gift in Kind or pro bono service, you will help us save valuable time and resources, enabling us to spend more time raising money for patient support and world-leading research.

Download more information

» Business partnerships with the Leukaemia Foundation
» Gifts in Kind
» About the Leukaemia Foundation

Contact us

For more information on business partnerships, contact:
Lynsey Green
Business Partnerships Officer, Leukaemia Foundation
Ph: 07 3318 4402

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